Design is easy writes branding expert Marty Neumeier.All you do is stare at the screen until drops of blood form on your forehead. One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version 1.
Source: http://userfocus.co.uk/articles/prioritising-functions.html
Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for.
Source: Stop Designing Pages And Start Designing Flows – Smashing Magazine
Do you know how to tell your users’ story? How do you know? Are you sure you’re not just making it up as you go along? This month, I want to share a method for folding user knowledge back into the design process so that we properly understand user needs, create the best experiences for them, and reliably facilitate the right outcomes…
Understand user needs: plan research, run sessions, analyse findings.