Design is easy writes branding expert Marty Neumeier.All you do is stare at the screen until drops of blood form on your forehead. One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version 1.
Source: http://userfocus.co.uk/articles/prioritising-functions.html


Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for.
Source: Stop Designing Pages And Start Designing Flows – Smashing Magazine


Do you know how to tell your users’ story? How do you know? Are you sure you’re not just making it up as you go along? This month, I want to share a method for folding user knowledge back into the design process so that we properly understand user needs, create the best experiences for them, and reliably facilitate the right outcomes…