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The Discipline of Content Strategy

The Discipline of Content Strategy

[6-8-5] Brainstorm and Sketch

Stop Designing Pages And Start Designing Flows – Smashing Magazine

How red routes can help you

Design is easy writes branding expert Marty Neumeier.All you do is stare at the screen until drops of blood form on your forehead. One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version 1.

Source: http://userfocus.co.uk/articles/prioritising-functions.html

Stop Designing Pages And Start Designing Flows – Smashing Magazine

Stop Designing Pages And Start Designing Flows – Smashing Magazine

Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for.

Source: Stop Designing Pages And Start Designing Flows – Smashing Magazine

Create User Stories, Scenarios, and Cases

How to Create User Stories, Scenarios, and Cases

Do you know how to tell your users’ story? How do you know? Are you sure you’re not just making it up as you go along? This month, I want to share a method for folding user knowledge back into the design process so that we properly understand user needs, create the best experiences for them, and reliably facilitate the right outcomes…

Source: How to Create User Stories, Scenarios, and Cases

User research

Understand user needs: plan research, run sessions, analyse findings.

Source: https://www.gov.uk/service-manual/user-research

3 Uses for Analytics in User Experience Practice

In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.

Source: 3 Uses for Analytics in User Experience Practice

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Competitive Analysis: Understanding the Market Context

Competitive Analysis: Understanding the Market Context